In a bid to lower the costs of pharmaceutical drugs and make quality healthcare more accessible, Business Mogul Mark Cuban ties up with Pharmacy Benefit Manager (PBM) RxPreferred.
RxPreferred customers can now choose Mark Cuban Cost Plus Drugs (CPD) as medication whenever they use their health insurance from their employment benefits.
"Our partnership with RxPreferred is another step in the direction of bringing transparency to healthcare and lowering drug costs for individuals and families across the country," stated Cuban.
Before RxPreferred, Cuban also started a partnership with another nonprofit PBM called EmsanaRx in December, marking CPD's entry into the employer market in the healthcare industry.
PBMs are third-party intermediaries that act as the middleman between their customers and medical providers like health insurance companies, medical billing companies, and drug manufacturers.
CPD has been making waves in the media by causing a disruption in the pharmaceutical industry, with their highly affordable generic drugs charging only a 15% standard markup.