AI doll M3GAN makes her modeling debut in the new Marc Jacobs “Heavn” campaign.
The star of Blumhouse Production’s recent horror flick “M3GAN” is now being adopted for luxury fashion advertising gigs, bending the boundaries between content created with the help of artificial intelligence, advertising and entertainment.
The campaign, shot by visual artist Harley Weir, features a collaborative Marc Jacobs collection with the band Deftones and streetwear brand Stray Rats. Led by creative director Ava Nirui, M3GAN is featured in a Deftones-themed zip hoodie, bathed in a red fluorescent light.
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More unexpected celebrity personalities were also featured in the “Heavn” campaign. Actress Tara Reid and actor Michael Imperioli made an appearance in editorial campaign images, becoming a global viral sensation.
However, audiences were left wondering about the connection between the featured celebrities. With no definitive explanation, each character seems to represent a social media pop-culture moment, drawing online attention to the new Marc Jacobs campaign.
With M3GAN making waves during the January box office, the film’s sequel, titled “M3GAN 2.0” has already been confirmed for release in 2025. Lead actress Allison Williams and Violet McGraw, who plays her niece, are set to reprise their roles in the horror flick alongside AI doll M3GAN.