M&M shocked viewers when it unveiled the comeback of its beloved Spokespersons in the brand’s 2023 Super Bowl commercial.
“Back together again: M&M’s characters return” the headline of the 15-second commercial read, while the original multi-colored cast is seen standing in front of press.
Watch the commercial here:
The M&M Spokesperson Controversy
Less than a month ago, the candy company indefinitely retired its long-time mascots and replaced them with Saturday Night Live comedian Maya Rudolph. The comedian also led several Super Bowl commercials in January, renaming M&M’s as Ma&Ya’s, and swapping the candy out for clams.
This move comes after brutal backlash from Fox reporter TuckerCarlson, who called the candies’ latest campaigns “woke” and “less sexy.”
In the series of marketing campaigns, M&M made slight changes to the Spokespersons’ looks and lineup, giving Green M&M sneakers and the Brown M&M block heels, and adding the Purple M&M who championed “acceptance and inclusivity.”
Carlson did not hold back in sharing his sentiments regarding these changes, claiming that “woke M&Ms have returned.”
“The Green M&M got her boots back, but apparently is now a lesbian maybe? And now there’s a plus-sized, obese Purple M&M. The Brown M&M has quote, ‘transitioned from high stilettos to lower block heels.’ Also, less sexy. That’s progress. M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous, until the moment you wouldn’t want to have a drink with any one of them,” he shared during his Fox program.
Despite the outrage, M&M decided to make light of the situation with a post on Twitter.
A message from M&M'S. pic.twitter.com/EMucEBTd9o— M&M’S (@mmschocolate) January 23, 2023