KFC is partnering up with American football coach Deion “Prime Time” Sanders and his family for a new campaign promoting KFC Chicken Nuggets and the spirit of family.
To kickstart the campaign, the fast-food chain released a 30-second spot starring Sanders and his children – Deiondra, Deion Jr., Shilo, Shedeur, and Shelomi – where they visit a KFC drive-thru in Coach Prime’s signature golf cart, order their KFC favorites, and share light family banter.
As they gets their order, Shilo imitates his dad by saying his iconic catchphrase: “Looks good, tastes good, it's all good, baby!"
In another 30-second commercial, Deion’s mother Connie Sanders also makes a guest appearance as the whole family tries the new KFC Chicken Nuggets.
The Pro Football Hall of Famer has been a long-time fan of the fast-food chain, as it was a lunch and dinner go-to for him and his family growing up. "Game days, family, and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair,” Sanders shared in a press release.
KFC’s U.S. Chief Marketing Officer Nick Chavez explained why the company chose to partner with Sanders and his family to create exclusive marketing content.
“The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown […] As Coach Prime says, Kentucky Fried Chicken looks good, tastes good,” he explained.