KFC Canada makes fun of McDonald’s new sandwich in a social media marketing campaign targeted against its competitor.
Earlier this week, McDonald’s launched the Chicken Big Mac - a rehash of its iconic Big Mac, but instead of a beef patty uses crispy chicken breasts topped with Big Mac sauce, lettuce, cheese, and pickles.
KFC was quick to ridicule its rival’s new offering, quote-tweeting McDonald’s product announcement with its own version of the sandwich. “There, we fixed it 😉,“ it captioned.
There, we fixed it ;)@mcdonaldscanada#BetterWithKFChttps://t.co/zpFFwhc8jnpic.twitter.com/jxfr6yvceJ— KFC Canada (@kfc_canada) March 7, 2023
The fast-food chain responded to KFC, saying that nothing needed to be fixed.
no need to fix something that is perfect bestie— McDonald's 🇨🇦 (@McDonaldsCanada) March 7, 2023
Finally, KFC rebuts by challenging its rival to a taste test.
taste test? 😘— KFC Canada (@kfc_canada) March 7, 2023
Apart from the brief Twitter exchange, KFC food trucks have also been spotted outside several McDonald’s branches across Toronto, displaying the “Fixed It” image from its quote tweet.
#NEW: KFC Canada has launched a campaign against McDonald's Canada by driving ad trucks by locations claiming their sandwich is "Better with KFC".— Kris Pangilinan (@KrisReports) March 8, 2023
This was after the release of the Chicken Big Mac earlier this week.@kfc_canada@McDonaldsCanada#ChickenBigMac#BetterWithKFCpic.twitter.com/myAPn44Cht
Though the double chicken sandwich KFC has been posting is not a real product, the chicken company’s latest campaign has encouraged customers to see for themselves which fast-food chain reigns supreme.
KFC Canada Director of Marketing Azim Akhtar said they saw the McDonald’s announcement as a “timely opportunity to tap into a cultural moment such as this.”
“It was a chance for the brand to have some playful banter and engage with our consumers in a fun way,” he added.