KFC Chizza is making a comeback.
The Ogilvy-produced ad opens like a trailer to an action blockbuster, with a montage of kitchen close-ups and flashing text written in bold. “THIS JANUARY... GET READY... FOR SIZZLING ACTION... CHEESY ROMANCE” it shows.
Viewers then get a good look at the Chizza’s ingredients coming together. As upbeat music intensifies, Colonel Sanders shows himself dancing in the kitchen and preparing the beloved dish. A row of awards then flashed on-screen to build up on the hype: “The Biggest Blockbuster of the Year,” “Winner | People’s Choice 2023,” among others.
Finally, the commercial reaches its climax as the Chizza is revealed in all its cheesy, meaty glory. The “CHIZZA: ALL CHICKEN. NO CRUST.” title card is shown on the screen before the customer takes a bite with a satisfying crunch to close off the TVC.
The KFC Chizza is available from January 10 onwards in all 600+ branches of KFC India.