Joy Mohanty Joins Dentsu Creative as Chief Creative Officer

Joy Mohanty Joins Dentsu Creative as Chief Creative Officer

Published: October 11, 2022

In an effort to accelerate Dentsu Creative India’s growth, the company appointed Joy Mohanty as its latest group chief creative officer. Mohanty will report to Ajay Gahlaut and apply his creative brilliance in expediting Dentsu Creative’s advancement.

He will head the growth of Dentsu Creative India’s northern region, and work towards establishing the agency’s dominance in the area.

Mohanty’s been in the business for over three decades now, holding leadership positions in various major agencies such as Publicis Capital and Lowe Lintas. Before joining Dentsu, he was in charge of Goldilocks, one of the agencies from the Usha International Group.

Throughout the years, Mohanty has never forgotten about his background. His professional journey has been deeply rooted in Indian culture, and has been a source of great inspiration and encouragement for him.

Gahlaut, who will from now on be overseeing Mohanty’s work, stated that Dentsu Creative is hoping to stay ahead of the curve thanks to Mohanty and use his vast experience to create some unforgettable marketing campaigns.

“Dentsu Creative is transforming into a powerhouse of creativity. We are rapidly building capabilities to stay ahead of the curve in a dynamically evolving industry,” Gahlaut said.

“However, the tallest structures are built on strong foundations. Joy's appointment is, thus, vital to our plan for times ahead. He is a veteran who has worked on some of the most groundbreaking campaigns. I am certain that his experience will bring solidity and wisdom into the fresh, bubbling cauldron of creativity at Dentsu.”

Mohanty recognized that the role of a chief creative officer is an incredible opportunity for him, as well as the company.

“I am excited to join forces with Ajay and Amit and be part of the superb talent hub they have turned Dentsu Creative into,” Mohanty said. “An enviable list of clients makes this a big opportunity. I look forward to adding to the energy and doing some great work.”

Mohanty’s appointment as Dentsu Creative India’s latest chief creative officer comes at a time when Dentsu is making significant changes to company structure.

With the International CEO role out of the way, and “One Dentsu” right around the corner, it remains to be seen how all of the noteworthy changes affect Japanese agency positioning on the market.

However, Dentsu has come through many times in the past, so the latest changes likely won’t stir the pot much.

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