Italian lingerie brand Intimissimi has hailed Jennifer Lopez as its newest global brand ambassador.
Upon announcing its 2023 spring and summer collection, the clothing line released images of the American actress donning the new line.
In a press release, Intimissimi shared why they think J.Lo is the “ultimate ambassador.”
“Today’s women are savvy and successful and role models. They inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values,” the company explained.
The new collection takes inspiration from vibrant Italian summers in Positano, with fuchsia, orange and turquoise hues. The marketing campaign, led by creative director Riccardo Ruini and photographed by Chris Colls, shows intimate moments in the stunning actress’ day--drinking coffee, lying in bed and reading a book as she sports colorful lingerie.
Lopez, the brand ambassador since 2022, expressed her interest in the Italian-themed designs.
“I love Italy—the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” she shared.
“I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”
The American actress also took to Instagram to expressher excitement for the collection’s release, using the hashtag #THISISMENOW.
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In a statement, Intimissimi CEO Matteo Veronesi shared his reasons for choosing Lopez to represent the brand.
“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” he said.