Our favorite Wednesday is proving she is a jack of all trades. Jenna Ortega was recently announced as the ambassador of the German sportswear giant adidas, becoming the official face of the first new label the brand has launched in the past 50 years.
Welcome to the \\\ @jennaortegađŸ«¶ pic.twitter.com/6MSijvDm4T
— adidas (@adidas) February 1, 2023
Born from sport worn for style, Adidas reveals an all-new label – adidas Sportswear. The collection aims to complement the brand’s Performance and Originals labels. The new line aims to “level up the wearer’s everyday look via a range of fresh fits that use the latest performance technology to bring the same comfort and confidence to the everyday style,” as its performance collections have been for athletes for decades.
Global superstar Jenna Ortega struts to her adidas debut fronting the all-new label and its Spring Summer 23 collection. This collaboration has cemented her name as a next-generation icon.
Often seen moving through the heart of culture with style, passion and purpose, Ortega unapologetically expresses all that she is and all that she stands for – true to the vision that she wrote about in personal essays when she was 18 and now in a book titled “It’s All Love.”
Ortega was chosen as ambassador as the brand saw her as a true reflection and champion of individualism and versatility, aligning perfectly with what adidas Sportswear has been designed to embody and aptly symbolizing how the next generation is showing up in the world.
“My love for adidas is one that goes back years. It’s always had such a presence in sports, music and culture and continues to be an innovator in so many ways. Growing up, for me, it always had to be adidas sneakers and Ts as the go-to. To this day, so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys,” said the actress.
With sports as its essence, the adidas Sportswear collection offers top-notch performance technologies through simple cutlines, colorways and stripped-back design details, with comfort through every fiber.
The collection is curated to serve the next generation as they tackle the sport of life. Each iconic piece can be remixed to create a unique look or remain a subtle yet striking fit if worn as is, perfect for Jenna’s herd – the Gen Zs.
