Interflora Releases Heartwarming 'Say More' Campaign

Interflora Releases Heartwarming 'Say More' Campaign
News by Roberto Orosa
Published: February 26, 2024

Flower delivery service Interflora has unveiled its latest advertising campaign, which marks its first in four years.

Crafted by the Peckham-based creative collective CALLING, the "Say More," campaign aims to inject fresh energy into the 100-year-old brand, resonating with today's modern audience.

In line with the campaign launch, the UK-based flower brand released a 60-second film that portrays diverse life moments where Interflora's handcrafted bouquets play a pivotal role in expressing emotions.

The spot kicks off with a woman getting ready to spend time with a loved one, until the person unexpectedly backs out. 

"It's easy to say something, but sometimes, something isn't enough," the narrator begins. 

A mother and her child spend time together.
A mother and her child spend quality time together. (Source: Interflora)

A series of events from people of all walks of life flash before the viewers eyes: from a couple in the middle of an argument to a woman mourning a loved one.

The commercial ends with a nugget of wisdom from the narrator: "And then we find we are not just saying something. We're saying something more." 

The Idea Behind 'Say More'

CALLING Executive Creative Director Josh Tenser explained the idea behind the spot, saying, "Today’s technology and social media platforms have created a communication paradox."

"We’ve never been more 'connected,' and yet with a rising mental health and loneliness epidemic, we’ve never felt more alone," he added

"'Say More' reminds us that beneath all the clicks and likes — we have a profound and powerful need to connect at a human level. Especially at the times in life when seeing each other and finding communion really matters," he added.

Meanwhile, Interflora Head of Marketing Caroline Adams emphasized the necessity for the brand to evolve and remain relevant amidst a rapidly changing market landscape.

"It’s the perfect platform to align all consumer communications and activities under and perfectly layers up to help us address our brand challenges and communicate our point of difference," she added.

 
 
 
 
 
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A post shared by Interflora UK and Ireland (@interflorauk)

The launch of the "Say More" campaign marks a new chapter for Interflora, signaling a commitment to fostering human connectivity in an increasingly digital world.

As Interflora endeavors to redefine its place in the hearts of the British public, the branding campaign stands as a testament to the enduring power of meaningful communication through the language of flowers.

"It marks a new chapter for our brand, one we are really excited about and we are delighted to be on this journey together," Adams concluded.

Editing by Katherine 'Makkie' Maclang

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