Indeed Launches Special Media Networks To Help Employers

Indeed Launches Special Media Networks To Help Employers

News by Roberto Orosa
Published: January 16, 2024

Job platform Indeed is launching new advertising tools to assist companies in discovering potential employees across various online platforms.

Unlike its traditional ad business that allows companies to buy search ads directly on Indeed's website, this initiative extends to publishers' websites targeting specific pools of job candidates, with the first ad network being the Tech Network.

"We know that hiring will remain challenging for years. To help, we remain committed to simplifying the hiring process by bringing employers more ways to fill critical roles faster and connect with more people who have the specific skills they need," explained Raj Mukherjee, the executive VP and general manager at Indeed.

How Does a Tech Network Help Employers?

Indeed's Tech Network enables companies to display ads on 50 tech-related websites, including WIRED and Stack Overflow, boasting a combined monthly audience of over 500 million visits.

According to Mukherjee, the goal is to place hard-to-fill and competitive job listings in front of more people, thereby increasing the number of qualified applicants.

"In early tests, advertisers including HR software firm Paylocity that ran ads on the Tech Network more than tripled their amount of job applicants," he shared.

The current wave of tech layoffs from tech giants has prompted tech workers to explore job opportunities away from traditional career websites. Mukherjee highlighted that the ad networks aim to reach individuals who may not actively be seeking new employment but are intrigued by advertised roles.

"There's a secular demand for tech workers, and tech workers aren't in traditional spaces so we need to find them where they are," he noted.

Indeed plans to introduce similar ad networks tailored for healthcare and transportation professionals, along with ongoing tests to enhance targeting capabilities. Besides the ad networks, the platform is launching tools to assist hiring managers in efficiently budgeting campaigns and prioritizing job listings for advertising.

In a market where global spending on online job advertising surpassed $36 billion, Indeed's move follows a reported decline in free and sponsored job listings on its platform during the fiscal second quarter of parent company Recruit Holdings Co. Ltd.

To set itself apart from competitors like LinkedIn, Indeed emphasizes its use of artificial intelligence (AI) to strategically target potential job seekers. The platform also limits the number of publishers within its ad network, focusing on specific demographic groups.

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