Ikea just launched a new budget-friendly virtual interior design service that also offers customersexpert tips on how to furnish their rooms.
“We are excited to roll out the new Ikea Interior Design Service program, as we know design is an important part of the shopping experience,” said Ikea U.S. interior design leader Abbey Stark.
For only $100 per room for personal spaces and $300 per room for business spaces, the company’s new service will allow customers to discuss their plans and visions for their “space” with one of Ikea’s interior designers through three one-on-one video calls.
From there, the designer will share a mood board on how the new space could look like, and the customer can approve of the proposed floor plans, elevations and product selections.
The design package includes a floor plan, detailed drawings, 3D renderings, product selection and more will be turned over to the client and they can proceed to buy the suggested items to match their space.
“We want to support people’s lives at home and at work and help them create their dream space. It is a great opportunity for our well-versed, creative and talented interior designers to continue to build meaningful relationships and mutual trust with our customers as we provide beautifully designed and affordable solutions that improve their home or business,” Stark explained.
This isn’t the first time the furniture giant offered consultation and design services.
Aside from virtual designing, Ikea also has existing kitchen planning offerings that start at $39 for two hours of planning in Ikea and $199 for three hours of planning in the customer’s home kitchen.
As the world’s leading furniture company, offering virtual consultations may be Ikea's newfound strategy in building more streams of revenue through services.
With the new service, the Swedish firm can get hands on with its customers, improve overall customer experience and at the same time get a significant increase in sales for its products by suggesting its own selection of items.