Car manufacturer Hyundai and the South Korean boyband BTS (Bangtan Boys) launched the “Goal of the Century” ad campaign for the Qatar World Cup.
For the campaign, BTS remade its hit song “Yet to Come (The Most Beautiful Moment)” and released it on Spotify and Apple Music, as well as uploading the full music video to Hyundai’s official YouTube Channel. The “Hyundai version” of the song as it’s known, is a British rock remix of the original, interspersed with the world cup messaging.
BTS has reinforced the original lyrics with lines such as “now the vision is clear, the Goal of the Century is here” and “I know, together, we’ll make it better,” signaling the Hyundai version’s focus on the world cup. “We’re gonna run till a new tomorrow” is all about making a better future for everyone through soccer.
“As one of the most influential global artists in the world, BTS and their music greatly influence our society to develop in a positive direction,” said Jaehoon Chang, President, and CEO of Hyundai Motor Company. “Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up.”
In the one-minute preview of the video which sums up the most important points of the main ad, people from around the world are seen singing BTS’s song while wearing hoodies with “Goal of the Century” message on them. Hyundai appears more than once to showcase its elegant design, a part of its vision for a better, more united future.
Viewers can also see hints of Hyundai’s future aspiration to become a Smart Mobility Solution Provider. Boston Dynamic’s AAM (Advanced Air Mobility), IONIQ 5, and IONIQ 6 make an appearance in the full video as an additional example of Hyundai’s vision.
The brand also launched a TikTok challenge #TeamCentry12 in an effort to spread its message and get more people in on their vision of the future and soccer’s role in it. People who accept the challenge will need to do a small dance with a lot of shoulder-to-shoulder action in a show of solidarity.
While a lot is going on in Hyundai's Qatar World Cup advertising campaign and many different takeaways, the core message remains the same: the championship is an excellent venue to emphasize solidarity and a mutual vision of a better tomorrow. That is the real “Goal of the Century.”