Google Boosts Child and Teen Ad Policies for Clearer Protection

Google Boosts Child and Teen Ad Policies for Clearer Protection

Published: November 21, 2023

Google has made significant updates to its advertising policies related to child and teen ads that aim to improve transparency and clarity for brands and advertisers.

These updates are vital for ensuring compliance with regulations and preventing inadvertent violations that could lead to substantial financial penalties. 

A notable improvement focuses on the "Ads & made for kids content" category, where Google is restructuring and clarifying language in restricted categories and prohibited content.

This adjustment aligns with the Ad-serving protections for children policy, simplifying guidelines for brands creating ads targeting children. 

Google is also introducing a new section in the Google Ads help center to enhance accessibility and understanding of existing protections for children when displaying ads.

This resource will offer advertisers clear guidelines on appropriately reaching and engaging with young audiences while complying with regulations like the Children’s Online Privacy Protection Act (COPPA). 

Beyond child-focused policies, Google is also refining language related to ad-serving protection for teens.

The goal is to enhance clarity and maintain consistency with the overall advertising policies, fostering a safer and more trustworthy advertising environment for those targeting teenage audiences. 

These updates follow concerns about Google's tracking practices in children's targeted advertising.

Google denies wrongdoing, attributing concerns to confusion about brand safety controls and reporting in the PMax product. The policy adjustments underline Google's commitment to resolving concerns and providing a more secure advertising platform. 

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