Google's New Ad Tool Uses Gemini AI

Google's New Ad Tool Uses Gemini AI

News by Roberto Orosa
Published: January 24, 2024

Google Ads is introducing a new chat-based tool that will be powered by its advanced multimodal large language models, collectively known as Gemini.

In a recent announcement, Google revealed that the tool will offer advertisers more ways to efficiently construct and expand Search ad campaigns.

It streamlines the process of building Search campaigns by utilizing a website's URL to generate ad content, encompassing assets and keywords.

Notably, it introduces a unique feature by suggesting campaign-specific images through generative AI, ensuring tailored visual elements. Google also emphasized that all images crafted in this manner will be clearly identified as AI-generated via SynthID.

Before activating their campaign, advertisers have the opportunity to review and approve both the suggested images and accompanying text. This hands-on approach allows them to fine-tune their campaigns and maintain a personalized touch.

Beta access to the conversational tool is now accessible to English-speaking advertisers in the U.S. and U.K., with a global rollout set in the coming weeks. Meanwhile, support for additional languages will be introduced in the coming months.

"Over the last few months, we’ve been testing the conversational experience with a small group of advertisers," Google Vice President and Google Ads General Manager Shashi Thakur said in a blog post.

"We observed that it helps them build higher quality Search campaigns with less effort. One of the ways we measure this is with a metric called Ad Strength that looks at the relevance, quality and diversity of your ad copy and gives you a score from 'Poor' all the way up to 'Excellent.'”

Google To Integrate Gemini In Other Products

This development aligns with Google's broader strategy of infusing AI across its suite of products.

In tandem with the conversational experience, Google introduced "Product Studio," a suite of generative AI product imagery tools for U.S. advertisers.

These tools enable the creation of product imagery by leveraging text-to-image AI capabilities, offering a free and efficient solution for merchants and advertisers.

Additionally, the tech giant also announced plans to add three new AI-powered features to its browser, Chrome. These include an alternate way to organize tabs, customize themes and added support for writing online reviews and posts.

Editing by Katherine 'Makkie' Maclang

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