Google just introduced a new ‘Shop’ tab for Android TV that makes it easier for users to search and buy films and TV series.
With the new feature, users no long need to use the Google Play Movies & TV app to make a purchase, as they can do it straight from their Android TV devices. Old purchases may also still be accessed and viewed offline from other devices with Google Play Movies & TV.
While the addition makes the Android TV a one-stop-shop for streaming, previous purchases made in YouTube, Android TV, and Google Play Movies & TV will still be available and can be found in the “Library” section.
Google’s new Shop tab for Android TV will roll out today in the U.S. and will be available to 24 other countries in the coming weeks.
The latest Android TV feature is just one of Google’s many efforts to ramp up its streaming services.
The tech giant is also currently working on Android 14 for Android TV devices, and reports say that its beta version includes “top-level” accessibility options that lets users customize their experience with text scaling, bold text, and color corrections.
The new OS will also give users the option to display audio descriptions that explain “what’s happening on screen in supported movies and shows.”
Last April, Google TV also received a big update on its content library, which includes 800 free TV channels. It also came with an easier way to browse content, with channels organized according to topics, genres, and categories.