- Gmail will now give BIMI-verified users a blue check beside their email avatar
- The blue checks will be a way to help users combat spam and brands establish trust
- While Gmail’s blue checks remain free, other social media apps have monetized the feature
Google’s Gmail will start to show blue checkmarks next to a sender’s name to verify their account – similar to popular social media apps such as Twitter, Facebook, and Instagram.
“This will help users identify messages from legitimate senders versus impersonators,” the company said in a blog post.
The blue checkmarks will be given to accounts that are already verified using the Brand Indicators for Message Identification (BIMI) that Gmail launched back in 2021.
The feature requires brands and companies to authenticate the brand logo they use in email avatars to let other Gmail users know that the account is legitimately owned by the company. Once they’ve gone this step, they automatically get the blue check.
Based on an image shared by Google, hovering over the blue check will prompt the message “This sender of this email has verified that they own google.com and the logo in the profile image. Learn more.”
The company explained that this feature will strengthen email authentication and help users and email security systems combat spam and build trust for the brand. “This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone,” it added.
Blue check marks in other platforms
Gmail’s new blue check system is not only simple and straightforward, but it also helps brands legitimize their email marketing strategies and make an impact on the users they tap.
It’s also free.
Meanwhile, other social media apps have used the coveted emblem to bump up their monetization efforts.
For Twitter, it costs $8 to get verified, unless the app deems a user a top verified legacy account.
Meta has also hopped on the blue check craze, launching a test selling for Meta Verified priced at $14.99 a month for iOS and Android users, and $11.99 a month for Facebook’s desktop version only.