Eyewear retailer GlassesUSA just launched a new brand campaign by teaming up with Super Bowl MVP and Buffalo Bills Linebacker Von Miller.
The campaign features a new "Von Miller x GlassesUSA.com" signature eyewear collection, showcasing 18 distinctive styles.
These eyewear pieces are a personal collaboration with Miller, who is recognized for his football talent and establishing himself as a trendsetting glasses wearer and a skilled designer.
This collection encompasses both prescription glasses and sunglasses, embodying Von's vision of embracing bold and unique styles.
It draws inspiration from Von Miller's cultural heritage, roots and his affection for the Wild West, incorporating these elements into unique designs.
"It’s not just about wearing frames, frames are part of you and a part of your personality. Whenever you put on frames, you should feel a sense of coolness" Miller shares.
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The campaign promises more phases with brand-new styles and colors set to launch in 2024.
GlassesUSA CMO Arie Tom highlighted the significance of this collaboration to the brand, saying the company's "Von Miller x GlassesUSA.com collection is more than eyewear; it's the embodiment of shared values and our collective approach to life."