Top 5 Generative AI Trends We Need To Keep an Eye on in 2024

Top 5 Generative AI Trends We Need To Keep an Eye on in 2024

News by Vianca Meyer
Published: January 03, 2024

As we delve into 2024, generative Artificial Intelligence (AI) is not just a technological marvel but a catalyst for profound change.

Drawing from various expert analyses, let’s explore the top five generative AI trends, enriched with data, statistics, and direct quotes, to understand the transformative journey ahead.

1. AI's Seamless Integration into Daily Life

In 2024, AI's ubiquity is expected to grow to the point of near invisibility in everyday technology.

Joe McKendrick, a Senior Contributor at Forbes, emphasizes this trend: "AI will become ever more pervasive... to actually begin to vanish, from the hype cycles, even from our consciousness."

An NBC analysis supports this, revealing that only 4% of businesses currently overtly use AI, with the majority employing AI-powered applications in more subtle, integrated ways.

2. Closed AI Systems Gain Prominence

A shift towards more closed AI systems is anticipated, as companies like OpenAI and Anthropic now represent closed black-box models.

This move contrasts with the earlier trend of open AI models, leading to significant implications for innovation and competition in the AI field.

The trend reflects a strategic shift, where companies like Meta move towards openness juxtaposed against OpenAI's more closed approach, indicating a complex dynamic in the industry's future.

3. Environmental Impact of AI's Energy Use

The debate over AI’s energy consumption is set to mirror the controversies surrounding cryptocurrency mining.

As AI models demand more computational power, the industry faces growing scrutiny over its environmental impact.

This concern is underlined by the increasing competition for computing resources, with generative AI requiring massive data centers and substantial electricity.

4. AI’s Expanding Role in Cybersecurity and National Defense

Generative AI's role in cybersecurity and national defense is rapidly growing, bringing both opportunities and threats.

The technology's application in cyber warfare and information warfare, such as through advanced propaganda and deepfakes, raises national security alarms.

The implications of AI in this domain are highlighted by the anticipated $10.5 trillion financial impact of cyber-attacks by the end of 2024.

5. The Evolving Legal and Regulatory Framework

The legal and regulatory landscape around AI is poised for significant development in 2024.

High-profile legal battles, like the New York Times' lawsuit against OpenAI and Microsoft over copyright issues, are just the beginning of what's expected to be a year of intense legal and regulatory changes in AI.

This trend is encapsulated by James Grimmelmann, professor of digital and information law at Cornell Law School: "Courts and the Copyright Office are going to have to learn about the creative choices involved in creating and prompting models."

As generative AI continues its rapid advancement in 2024, these trends underscore the technology's deepening impact across various sectors.

With the blend of innovation and challenge, the year ahead promises to be a pivotal one in the AI landscape.

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