Fujitsu's 'Carbon Cakes' Campaign Raises Pollution Awareness

Fujitsu's 'Carbon Cakes' Campaign Raises Pollution Awareness
News by Roberto Orosa
Published: April 03, 2024

Fujitsu just launched an innovative new campaign that unites technology with culinary art to spotlight one prevailing environmental issue today.

Made alongside creative agency RGA, 'Carbon Cakes' makes use of the tech company's Social Digital Twin technology to gather and simulate environmental data to highlight the impact of pollution.

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The data was then used to create visually striking "carbon cakes," crafted by renowned pastry chef Asako Iwayanagi.

Each cake was made to represent different levels of CO2 and PM2.5, offering a harrowing illustration of the effects of pollution on the environment.

A Tangible Representation of Pollution

The campaign was inaugurated at a prominent event held in Tokyo's Terrada E Hall, where attendees engaged in discussions led by experts from diverse fields.

Additionally, attendees had the opportunity to sample Iwayanagi's "carbon cakes," each varying in appearance based on the levels of pollutants represented.

The darker a cake appears, the higher its "contaminant value," providing a stark sensory representation of pollution's impact on daily life.

Alongside the assortment of "contaminated" cakes, a white "pollution-free" option served as a beacon of hope, underscoring the campaign's aspiration for a cleaner, more sustainable future.

Marta Caseny, group creative director at RGA Tokyo, highlighted the project's success in blending creativity and innovation to inspire dialogue and drive positive change.

"We’re extremely proud to have been able to partner with Fujitsu on this important project that enabled us to combine creativity and innovation," she shared.

"We’re hoping that by being able to create a physical representation of the impact our behaviors have on the air we breathe every day, we will help spark discussion, and more importantly, positive action towards change."

Check out Vaseline's advocacy campaign bringing awareness to real skin issues.

Editing by Katherine 'Makkie' Maclang

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