Frankie Bridge Brings Back Iconic 90s Looks in New Campaign

Frankie Bridge Brings Back Iconic 90s Looks in New Campaign

News by Roberto Orosa
Published: December 01, 2023

Tapping into the nostalgia of the 90s audience, veteran pop sensation Frankie Bridge has recreated 15 iconic 90s fashion moments in a new campaign promoting two familiar fragrances. 

Breathing new life into the past, the TV personality revived Geri Halliwell's Union Jack dress, Mariah Carey's timeless Santa catsuit from her music video "All I Want For Christmas Is You" and Liz Hurley's daring safety pin dress.

Not stopping there, the Saturdays star also paid homage to Cher Horowitz's classic tartan suit from the beloved 1995 film "Clueless."

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A post shared by Frankie Bridge (@frankiebridge)

"I grew up in the 90s watching these iconic women. I love the way they dress, the way they sing... I just wanted to be like them," Bridge explained in her advert.

Bridge's outfit recreations were made in celebration of the comeback of 90s fragrances Impulse O2 and Air, which were supported by 2,000 women to bring the scents back.

"I've loved recreating some of my favourite pop culture memories. Impulse was always in my bag growing up, and it instantly transports me back in time to the 90s," the pop star shared.

@frankiebridge Ad: I’m well and truly a 90s baby! I went back in time to recreate the most memorable 90s looks including THAT Union Jack dress 😍✌🏼 The outfits, the hair, right down to the iconic Air and O2 scents which have made a return. What are your favourite 90s memories? #impulse#ad♬ original sound - Frankie Bridge

Study Shows 90s Is An Iconic Decade

These carefully crafted recreations align with a study of 2,000 adults conducted by Impulse, which revealed that 32% consider the 90s as the most iconic decade for its rich popculture, fashion and beauty.

The study unveiled that 43% of adults harbor nostalgia for the 90s, with body sprays, shimmer eyeshadow and crimped hair resurging as the top trends in 2023.

"We have recreated some of the most famous 90s looks to celebrate the revival and return of a renowned 90s product, Impulse O2 and Air," stated Bartholomew Krysiak, Impulse Brand Director.

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