ESPN Brings Back Its Iconic ‘This Is SportsCenter’ ad campaign

ESPN Brings Back Its Iconic ‘This Is SportsCenter’ ad campaign

News by Joanna Nodado
Published: December 30, 2022

International sports channel ESPN is bringing its iconic advertising campaign "This is SportsCenter" back this week. 

In partnership with Arts & Letters Creative Co., the campaign features United States Women’s National Team soccer stars Megan Rapinoe, Becky Sauerbrunn, and Sophia Smith, together with SportsCenter anchor Nicole Briscoe and Otto the Orange. 

According to ESPN, the first spot, entitled "Orange Slices," will be shown "fittingly" during the Capital One Orange Bowl between No. 6 Tennessee and No. 7 Clemson on December 30, 8PM ET on their channel.

"This is SportsCenter is iconic and a campaign everyone knows and loves. It is at the core of who we are at ESPN, and we’re thrilled it’s returning at a key time in the sports calendar," said Laura Gentile, Executive Vice President, Commercial Marketing at Disney Networks & ESPN.

"This is SportsCenter featured timeless creative dating back to the mid-1990s, and it’s our job to uphold this standard and build upon it in new ways," she added.

In 2020, the sports channel aired some of its This Is SportsCenter" specials, highlighting several advertisements throughout the brand campaign’s history commemorating its 25th anniversary.

Arts & Letters Creative Co is a Richmond-based creative agency founded by Charles Hodges. They are known to work alongside the evolving infrastructure of modern clients. 

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