Grocerist, an e-Commerce technology and marketing platform, launched today its new fulfillment app that allows grocers to run their own profitable e-commerce operations.
The Grocerist platform aims to help independent grocers struggling with e-commerce due to lack or resources or difficulty building presence online.
“Many turned to third-party marketplaces like Instacart as a result. While these marketplaces did enable grocers to get online quickly, they did so at the expense of customer relationships. Customers transact with the marketplace, not the grocer,” the company’s statement wrote.
With Grocerist and its new features, grocers can create their own e-Commerce operations easily, with leverage in order management, product data libraries, order and delivery, and marketing services.
“Unlike generic warehouse order picking apps, Grocerist’s new fulfillment features were designed specifically for the unique needs of grocery e-commerce fulfillment, and informed by grocers frustrated with other solutions,” it explained.
The platform comes with no additional cost and can be accessible by users via mobile, tablet, or any desktop device.
Grocerist COO and co-founder Matt Smith believes the fulfillment app can help its customers be more profitable through its omnichannel strategy, and shared that feedback to their service has been “overwhelmingly positive.”
“[Every] grocer currently on our platform has plans to use it. Our combination of demand gen plus operations, tailored just for grocery, has struck a chord,” he added.
The startup is slated to debut its fulfillment app at the National Grocers Association (NGA) Show 2023 happening in Las Vegas from February 26 to 28.