Doritos is bringing the fright face of Hollywood actress Jenna Ortega back to the screens in its latest Super Bowl teaser.
In the 15-second spot "Where did Dinamita go?" the "Wednesday" and "Scream" star walks down a deserted grocery aisle looking for something as ominous music plays in the background.
Her eyes widen in surprise as the camera pans to an empty section by the shelf. The local store has run out of Doritos Dinamita.
"This is not good," the actress utters in disbelief.
The spot ends with the actress still in a state of shock as the date "2.11.24" is displayed on screen.
The teaser aims to bring hype for the full-length Doritos spot, which will offer a conclusion to Ortega's hunt for the rolled chips. The 30-second commercial is scheduled to air during Super Bowl LVIII happening on February 11.
Additionally, the ad campaign also aims to promote Dinamita, one of the brands' latest offerings.
It comes in four new flavors introduced last January 10. Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime join the original Chile Limón flavor.
This is not the first time the chip brand is making an appearance in the Super Bowl.
Last year, the Big Game ad veteran enlisted the help of American rapper-singer Jack Harlow and Missy Elliot, as well as British music legend Elton John, to do the brand's Game Day commercial.
Editing by Katherine 'Makkie' Maclang