Domino’s continues to develop its brand strategy with the introduction of more innovative tech, such as Domino’s Pinpoint Delivery.
The new technology allows users of the Domino’s app to order pizza to a pinpoint dropped on a map, instead of to a registered address, expanding the range of places where customers can enjoy a Domino’s pizza delivery.
The pizza restaurant chain is using Google Maps technology for its pinpoint delivery method, which will also allow users to see their driver’s GPS location, receive text alerts, and track the location of their order through Domino’s Tracker.
“With Domino’s Pinpoint Delivery, customers can get their favorite menu items just about wherever their adventure takes them — whether they’re soaking up the sun at a beach or having a picnic with friends in the park,” announced Christopher Thomas-Moore, senior vice president and chief digital officer of Domino’s.
Domino’s has partnered with creative agency WorkInProgress for a summer digital campaign to grow their presence and promote the new delivery system, scheduled to run from June 26 through to August.
A spot presenting the Pinpoint Delivery service shows Domino’s deliverers flying through the sky with pizza boxes in hand, hurrying to reach their customers at the most unexpected locations, including on the highway and in a park during a marathon.
The delivery service builds on tech innovations that the chain has already introduced as part of its brand strategy, such as Hotspots. Launched in 2018, the Hotspots feature allowed customers to deliver to 150,000 locations without traditional locations, greatly expanding delivery options.
Additionally, the chain recently released an iOS app for Apple CarPlay, giving consumers the option to order pizza while on the road.
