Online B2B marketplace DesignRush just released a new research that reveals the best times to engage with Florida-based decision-makers.
According to the study, cities in Florida are most active between the hours of 9 a.m. and 8 p.m.
Starting with Gainesville, website activity significantly jumped between 8 a.m. and 9 p.m. and peaked at 12 in the afternoon. The city of Tallahassee also exhibited growth during the same period, with the same peak.
Users in Boca Raton, Doral, Fort Lauderdale and St.Petersburg all increased between the hours of 1 p.m. and 4 p.m., but experienced different peaks.
Boca Raton, Doral, and Fort Lauderdale user activity reached a high at 3 p.m., but St.Petersburg peaked early on at 1 p.m.
When it comes to Coral Gables, user activity peaked at 2 p.m.
However, the city also showed higher activity compared to other cities in the afternoon, particularly between the hours of 5 p.m. and 8 p.m.
As for Florida’s biggest city Jacksonville, activity peaked at 1PM but managed to maintain its performance and outnumbered the average users between 5 p.m. and 8 p.m.
DesignRush’s research was conducted to figure out the best times to engage with B2B decision-makers based in the United States.
“[S]ending your message at the right time, regardless of the location, can make a huge difference. And with the help of a B2B platform like DesignRush, achieving this has gotten easier and more efficient.” the company wrote.
Its methodology included looking into its website user activity between April 2022 and March 2023. It used a sample size of 340,000 users and narrowed it down to count only U.S.-based activity.