DesignRush, a B2B marketplace, has recently launched a B2B-focused podcast that delves into the minds of esteemed business leaders across diverse fields such as technology, finance, healthcare, manufacturing, and more.
DesignRush Podcast is the company’s newfound effort in meeting the industry’s needs for insightful and valuable content.
“The launch of the DesignRush Podcast is a fulfillment of our commitment to provide our audience with meaningful insights and knowledge that’s engaging and accessible,” Gianluca Ferrugia, General Manager of DesignRush said in a press release.
In its latest episode, AKQA Bloom founders and executive directors Jean Zamprogno and Fernando Pellizzaro discussed why purpose-driven marketing contributes to the success of their agency.
For Zamprogno, AKQA Bloom’s best business results came from campaigns “with some kind of purpose related to it,” whether it’s social or environmental.
“I think that's our business vision for Bloom and the clients we work with because we have proved in the past that doing the right thing is better for the business,” he explained in the podcast.
However, Pelizzaro also shared that Bloom is not intended to work with “perfect clients who are doing everything right.”
“[We] are surrounded by issues just like our planet and our society is. And we're trying to improve here and there and do better in different cases and different situations,” he added.
The co-founder also said that finding the balance between purpose-driven marketing and generating revenue for clients has always been a challenge for their agency, so assessment is important.
“[We] need to understand if it's worth it, if the positive impact of that specific action is worth our time and our investment,” he shared.
Watch the full episode here: How purpose-driven marketing can drive your business to success?
Since its launch, the DesignRush Podcast has shared the mic with a wide range of industry leaders, covering topics suited for the B2B audience.
In a previous episode, ClickUp’s Head of Influencer Marketing Chris Cunningham dives deep into proper product marketing, and why brands and companies “should not sell a product,” and instead sell a transformation.
The DesignRush podcasts have also covered topics such as artificial intelligence, advertising, and influencer marketing in the previous episodes.
Catch the DesignRush Podcast every Thursday, 11am E.T. on Spotify, YouTube, Google Podcasts, and Amazon Music.
Become a guest on the DesignRush podcast and join the conversation. Contact us at spotlight@designrush.com to pitch your ideas or discuss potential collaboration opportunities!
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