Declan Rice and the 'GOAT' Star in Panini's Latest Ad

Declan Rice and the 'GOAT' Star in Panini's Latest Ad

News by Roberto Orosa
Published: December 14, 2023

Sticker and trading card company Panini is promoting the Premiere League's official sticker collection for next year with the help of Arsenal's defensive midfielder Declan Rice.

In a 30-second spot entitled "Get Goated," a group of kids are seen in a hallway trading stickers to complete their collections.

With the help of a friend, one of them obtains the Darwin Nuñez sticker and completes their collection—becoming the "GOAT of Swaps."

In a turn of events, Rice magically appears in front of the children.

"It's the GOAT," one of them exclaims.

"Yeah, and he's got Declan Rice with him," the other comments, as the football player shows up in the middle of a hallway with a literal goat.

Rice then bestows the "GOAT of Swaps" with his title.

The spot, made by creative agency Dark Horses, comes as part of a larger campaign titled "GOAT of Swaps," a play on the term "GOAT," which stands for "Greatest of All Time."

Previously, Rice had collaborated with the sticker company and Dark Horses to promote Panini’s Official Premier League 2022 Sticker Collection through a short spot, in which he also stars.

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