Coach Announces New Campaign with Rapper Lil Nas X

Coach Announces New Campaign with Rapper Lil Nas X

News by Roberto Orosa
Published: December 19, 2023

Coach just announced that it will be releasing a new campaign featuring renowned singer and rapper Lil Nas X, with looks curated from his exclusive winter collection. 

The Lil Nas X Drop is a capsule selected and personalized by the artist, in collaboration with Coach's creative director Stuart Vevers.

It will showcase shearling coats in vivid pop colors, graphics inspired by concert merchandise, and a personalized American varsity jacket adorned with patches representing symbols from Lil Nas X's life, including his pet cats and zodiac sign, Aries.

Furthermore, the collection will feature items with an American aesthetic, including a leather biker jacket, T-shirts, sweatshirts, and bags adorned with vivid acid graphics and vibrant colors.

Vevers shared that the winter collection draws inspiration from the idea that fashion is a celebration of personal identity.

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