Casetify’s second collaboration with the purpose-driven creative communications agency Scout Lab puts the importance of sustainability in the spotlight, all with the help of a top-notch design strategy.
Known for leading the world’s largest phone recycling program, Casetify is no stranger to pushing sustainability marketing initiatives forward. The phone accessories brand has publicly set a goal to eliminate all virgin plastic from its supply chain by 2030.
Its newest campaign sees the company “re/casetifying” used smartphone cases with the help of three global artists: Harry Nuriev, Nikolas Bentel, and Jaehun Oh.
To embolden Casetify’s brand values of “Reduce, Reuse, Recycle,” the three artists have repurposed used cases into works of art from their respective industries, resulting in a one-of-a-kind couch, a statement handbag, and a designer lamp.
The founder of Crosby Studios Nuriev, for one, used a total of 23,000 recycled phone cases to create a repurposed couch and showcase his commitment to sustainability.
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Nikolas Bentel played with the idea of luxury fashion by using 100 recycled phone cases to create a statement handbag for everyday wear, while Jaehun Oh from Seoul used 500 recycled phone cases to reimagine his iconic patchwork style and create a unique lamp.
“By using upcycled phone cases, our artists designed beautiful and self-expressive artworks with dreamers like you in mind. Empowering artists to create a sustainable future,” stated the company on the campaign's landing page, designed by Scout Lab.
The communications agency developed the campaign and branding, including creating the visual brand identity and producing all necessary assets for the campaign.
