Burger King and athleisure wear powerhouse Fila have joined forces to unveil an enticing collection of footwear that takes inspiration from the unmistakable "flame-grilled" concept synonymous with the burger chain.
To showcase this delectable collaboration, creative agency David has crafted a visually striking advertisement resembling a high-energy science experiment.
The central scene unfolds in a pristine white room with a solitary burger placed at its core. A figure clad in a hazmat suit strides in, armed with a flame gun. Upon pulling the trigger, the burger becomes engulfed in flames, ultimately revealing the true star of the show – the FX-33 sneaker.
Adriana Magalhães David, Head of Marketing at Fila Brazil, expressed enthusiasm for the partnership by saying that the company is "excited about the launch of the Fila x Burger King collab."
"We managed to creatively and originally unite two iconic brands and develop exclusive products that combine characteristic elements of two great stories," David concluded.
The sought-after footwear is now available for purchase both online and in-store in Brazil.