BTS' Jungkook is Calvin Klein's Newest Brand Ambassador

BTS' Jungkook is Calvin Klein's Newest Brand Ambassador

News by Roberto Orosa
Published: March 29, 2023

BTS member Jungkook is Calvin Klein’s newest global ambassador, promoting the brand’s Spring collection for this year.  

Shot by Park Jong-ha, the new campaign features black and white portraits of the K-pop idol sporting the brand’s signature denim outfits, along with a video of the superstar posing to Zayde Wolf’s song ‘King.’  

Jungkook’s partnership with Calvin Klein was first confirmed by Elle Singapore on Instagram last March 28. According to the post, the BTS singer has been a fan of the clothing brand for a long time.  

This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand,” the artist wrote. 

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Before that, Calvin Klein teased the new campaign via Twitter with an image of Jungkook standingon a black-and-white backdrop.  

Calvin Klein CMO Jonathan Bottomley explained the decision behind the new partnership with the BTS star. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team,” he said in a press release. 

Jungkook is the clothing brand’s latest addition to its slate of global ambassadors, joining the likes of Jennie of BLACKPINK, musician FKA Twigs, and Hollywood actor Aaron-Taylor Johnson.

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