BTS Jimin Is Dior's Newest Global Brand Ambassador

BTS Jimin Is Dior's Newest Global Brand Ambassador

News by Joanna NodadoJoanna Nodado
Published: January 16, 2023

French fashion luxury house Dior has signed BTS member Jimin as its newest global brand ambassador.

The singer now lends his image to creations from the Artistic Director of Dior men’s collections, Kim Jones, Dior posted in a tweet. Jimin also joins other K-pop idols chosen to represent the brand, including EXO‘s Sehun, Astro’s Cha Eunwoo and BLACKPINK’s Jisoo.

Source: Dior
Source: Dior

"This special bond seals, more than ever, his friendship with the house and Kim Jones, who had designed, in 2019, the stage outfits of his band BTS. The South Korean artist new embodies the spirit and singularity of Dior style modernity with a timeless signature," Dior said in a statement.

BTS fans, also known as "ARMYs," were thrilled after the news was announced, as this branding strategy also marks the first official solo ambassadorship of the K-pop idol group. 

This is not the first time Dior has worked with the Korean boyband BTS. In 2019, Dior's menswear designer Kim Jones designed the K-pop group's stage outfits for their "Love Yourself: Speak Yourself" world tour.

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