Bombay Sapphire is exploring creativity inside and outside the cocktail glass by teaming up with director Baz Luhrmann for an AI art installation experience across the globe.
Inspired by thousands of submissions worldwide following Luhrmann’s call for social media users to publish images with the hashtag #SawThisMadeThis, the exhibition will take inspiration from the images users shared of what they “saw” and “made.”
The Bacardi gin brand is taking the art installation a step further by including AI, a trending topic since the release of ChatGPT just last year.
Branded as the world’s largest mass participation AI art event, guests will be able to witness Ai-Da Robot, the first ultra-realistic art robot, paint images inspired by #SawThisMadeThis submissions. The completed paintings will be available for download on the brand’s website, for free.
"I truly believe creativity lies within us all. The aim of the Bombay Sapphire 'Saw This, Made This' campaign is to show people that creative inspiration exists all around them. Thousands of people have shared the things that have sparked their own creativity - and the results have been extraordinary,” said Luhrmann in an official press release.
The installation, including Ai-Da Robot at work, will be on display at the Design Museum in London from April 21 to April 24 and at the Chelsea Factory in New York from May 11 to May 13. The AI art installation in London will also host a special Museum Lates event on World Creativity Day set to feature creative cocktails by Bombay Sapphire.
“The idea of bringing together creative perspectives from six continents as part of the world's largest mass participation A.I. art event, done in partnership with a robot artist, is radical. It offers us the chance to explore human creativity on a scale rarely seen,” added Tim Marlow OBE, Director at the Design Museum.
This is not the first time that Bombay Sapphire has explored creativity and technology for a brand campaign, although this is the first time that AI is a key focus of a campaign.
“Bombay Sapphire gin is the ideal canvas for creative cocktails and for decades the brand has championed creativity both inside the cocktail glass and beyond; the installation and campaign will continue that support of creatives and emerging artists, ultimately helping more people engage with their creativity,” explained Natasha Curtin, Global VP of Bombay Sapphire.