BC Partners To Acquire B2B Account-Based Marketing Firm Madison Logic

British international investment firm BC Partners agrees to acquire a majority stake in Madison Logic, a business-to-business digital marketing services provider.

In an agreement with Clarion Capital Partners, the investment firm signed a "definitive agreement" to acquire a majority stake and drive the next chapter of growth for Madison Logic.

"The execution by the Madison Logic team has been nothing short of incredible as they’ve scaled the company to become a global leader in Account Based Marketing," said David Ragins, a Managing Director at Clarion.

"It has been a pleasure being part of such a great company and we wish the team continued success with their new partner," he added.

Terms of the deal were not disclosed, but a source told Reuters that the transaction valued Madison Logic at about $750 million.

According to BC Partner's press release, the new collaboration claims to support Madison Logic’s best-in-class management team to continue to provide unsurpassed services to its clients and accelerate its growth trajectory with access to additional capital to invest in the business and its technology.

The investment firm believes the partnership will further drive organic and inorganic growth through increased technology platform functionality and service delivery and expand capabilities in new industries, geographies, and advertising mediums.

"Madison Logic embodies the key themes that we look for at BC Partners and within the Technology sector: it is an industry leader in a secularly growing market with multiple avenues for growth and a strong management team." BC Partners' chairman Raymond Svider said in a press release.

The chairman also shares his excitement to partner with minority stakeholders Tom O’Regan, CEO and Vin Turk, the COO and co-founder of Madison Logic, to further develop their technology and services offers. "The business is the ideal platform to invest in this attractive market segment, consistent with our 'owner-operator' mindset," he added.

Meanwhile, Madison Logic's CEO Tom O'Regan believes they will confidently unlock significant new growth opportunities across the business and in this collaboration with BC Partners. 

"With the active support of the Clarion team, Madison Logic has grown substantially and established its leadership position in the market. The Madison Logic team and I are thrilled to now continue in the next stage of our very ambitious growth path with BC Partners," said O'Regan.