Atmosphere, a free ad-supported streaming TV platform for businesses, is dedicating $1 million in ad inventory to support local establishments in its vast small business network.
Anticipated to reach over 60 million viewers, this initiative emphasizes Atmosphere's commitment to the heart of American neighborhoods.
"At Atmosphere, small business is our focus. We use screens in these venues to empower small businesses with premium content and strategic marketing," Atmosphere CEO Blake Sabatinelli noted in a press release.
"This campaign highlights exceptional establishments, amplifying their stories and recognizing their dedication to the community," Sabatinelli added.
Eight standout small businesses nationwide will feature in Atmosphere's campaign, securing prime 30-second ad slots and additional visibility on social media.
Timed before Small Business Saturday on November 25, these features aim to enhance awareness and foot traffic.
The lineup includes Downshift Brewing Company, Cali BBQ, Coa Cantina, Living The Dream Brewing, The Lantern, Burger 25, Madtown Fitness and Mission Burger Co.
Each business was chosen based on being community anchors, thriving independently, and having compelling narratives.
Atmosphere, a 2023 Deloitte Technology Fast 500 winner, has transformed TV screens in public settings, captivating over 131.5 million unique viewers across its more than 60,000 venues.
This campaign aims to reaffirm Atmosphere's commitment to supporting and celebrating small businesses that contribute to vibrant local communities.