Atlantic NY Wants to Wait in Line for You at SXSW 2024

Atlantic NY Wants to Wait in Line for You at SXSW 2024

Published: March 07, 2024

The South by Southwest (SXSW) conference and festivals kick off tomorrow in Austin, Texas, and will run until March 16.

This year's event hosts a star-studded lineup, including Meghan Markle, Katie Couric, and Brooke Shields, alongside exciting film premieres, musical showcases, and industry talks.

However, navigating the packed schedule and long lines can be daunting for attendees.

To add comfort and convenience to the experience, creative agency Atlantic New York is offering its “total experts” to stand in line for you in a unique service called “Atlantic Line Sitters.”

What’s the Catch?

Of course, there’s a catch.

Customers must agree to a meeting with the agency afterward, lasting at least as long as the wait time.

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“We’ll hold your place in line if you’ll place a hold on your calendar for a business meeting with us,” its Instagram post reads.

Attendees can visit the agency's Instagram to see a list of eligible lines and send a direct message requesting standard or platinum service.

Both options are free, with the platinum service offering attendees complimentary coffee while waiting.

The platinum service includes a complimentary cup of coffee.
Atlantic Line Sitters' Platinum Service | Source: Atlantic New York

Availability is limited; and the service operates on a "first-come, first-served" basis.

“Atlantic Agency New York LLC reserves the right to decline bookings when our capacity is reached or our feet are tired,” the fine print on its website comically states.

“Yes, we’re going to do this. No, we’re not a real line-sitting company, we’re an advertising agency. This is an advertisement. If you found any of this mildly amusing, perhaps we’re the agency for you. See you at SXSW.”

The SXSW execution is inspired by last summer’s successful "Atlantic Car Service" for the Cannes Lions Festival in Nice, where they offered a free airport shuttle with a pitch.

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