ASOS has partnered with Criteo, establishing a three-year contract that enlists the commerce media platform as its exclusive ad-tech partner for endemic brand advertising.
Criteo’s role will be to implement new advertising formats and improve existing ones, with a particular focus on sponsored ads, on-site display ads and off-site ads.
On-site display ads are an existing format on ASOS which will now be utilized with the help of Criteo connect new custom audiences with relevant brand messages on the Asos.com website and app.
Off-site ads are a new feature for ASOS, which will greatly expand ad targeting possibilities across more media channels such as premium publisher sites and connected TV, broadening the commerce experience.
Sponsored ads are also a new proposition for ASOS enabling intent-based targeting of ads within search results and product listing pages.
“ASOS is a market leader that gives its customers an exceptional shopping experience, which Criteo is excited to enhance with relevant and native advertising experiences,” said Sherry Smith, General Manager of Global Enterprise at Criteo.
With retail media forecast to become the fastest-growing marketing channel in 2023, it is no surprise that ASOS has targeted Criteo to help the fashion retailer generate more revenue in key markets.
"The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands on the journey with us, helping advertisers showcase their products through our fashion lens. Criteo's technology is proven at scale and designed for retail, which opens up enormous opportunity for brand advertisers across our key markets,” added Elton Ollerhead, Director of ASOS Media Group.