Arnold Schwarzenegger Stars in State Farm's Super Bowl Ad

Arnold Schwarzenegger Stars in State Farm's Super Bowl Ad

News by Roberto Orosa
Published: January 30, 2024

American insurance company State Farm just launched an official teaser trailer for its Super Bowl ad, and it stars none other than American actor and former statesman Arnold Schwarzenegger.

The 30-second commercial titled "Agent State Farm" is a nod to action and superhero movie trailers, similar to the ones Schwarzenegger is known for.

It starts off with sleek close-ups of the State Farm logo, as two people talk off camera. 

"What are we supposed to do now? There's got to be someone who can help," a woman says as sirens are heard in the background. 

A man responds, "There may be one." 

As the screen cuts to black, the "Terminator" star is revealed wearing a State Farm uniform, with fire raging behind him.

The spot ends with a full view of the State Farm logo and a line akin to Marvel and DC film trailers: Arnold Schwazenegger is Agent State Farm.

Meanwhile, the action star took to Instagram to share his participation in the Super Bowl ad. "When the world needed a good neighbor, I was there. Coming soon," he captioned. 

The short teaser serves as a buildup to the full-length State Farm commercial expected to debut in the Big Game on February 11. 

State Farm's upcoming spot is not the first time Schwarzenegger has been tapped for a Super Bowl appearance. 

Last year, he also starred in BMW's Big Game spot as Zeus, alongside Mexican-American actress Salma Hayek, who acted as his wife Hera.

Editing by Katherine 'Makkie' Maclang

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