Apple TV+ Creates Stunning Giant Dinosaur Paintings to Promote Attenborough Show

Apple TV+ Creates Stunning Giant Dinosaur Paintings to Promote Attenborough Show

News by Roberto Orosa
Published: May 22, 2023

Apple TV+’s award-winning Prehistoric Planet starring David Attenborough is coming out with a second season, and the showrunners have planned a special way to promote it.  

Apple has partnered with New York-based earth mural artist David Popa to create giant murals of iconic dinosaurs, such as the Tyrannosaurus Rex, Triceratops, and Hatzegopteryx, spread across three different countries to be documented on their spot.  

In the 90-second commercial, Popa details his experience painting the out-of-home activations, as aerial shots reveal a full-view of his creations. “I painted on a very large scale, and the only way to see it is through the eye of the drone,” he narrates.  

The artist went to three key locations, namely a remote island in Finland to paint the island dinosaur Hatzegopteryx, Moab, Utah, to paint the Tyrannosaurus Rex, and finally Jurassic Coast in UK to make the Triceratops. All his promotional paintings were made using natural materials, such as charcoal and chalk.  

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“It’s been two weeks and we’ve gone to three different countries, three different dinosaurs and three incredible landscapes, and it’s been one of the most exciting projects of my whole life.”  

Prehistoric Planet’s latest commercial is made in collaboration with David Popa and creative agencies such as MTArt  and Taylor Herring. Watch the spot here: 

“As an artist with a passion for nature and anthropology, it was a really exciting challenge to step into the realm of paleontology too. I hope everyone enjoys the art pieces and is inspired to learn something new about these incredible creatures as they watch Prehistoric Planet,” Popa shared. 

Prehistoric Planet Season 2 is out now on Apple TV. 

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