Apple May Soon Release Touchscreen Macs, Bloomberg Reports

Apple May Soon Release Touchscreen Macs, Bloomberg Reports

News by Roberto OrosaRoberto Orosa
Published: January 13, 2023

It’s finally happening! Tech giant Apple Inc. is reportedly considering adding touchscreens to its Mac computers, according to Bloomberg. The move would be a major shift for the company, which has long resisted adding touch capabilities to its desktops and laptops. 

Apple co-founder Steve Jobs once called the idea "ergonomically terrible." 

“Here's the fundamental problem about [incorporating] 'touch' to the Mac, because everyone wants it, people maybe would stop buying iPads,” said Mark Gurman, tech journalist for Bloomberg. 

Over the years, Apple has held onto the belief that the touch screen feature was better off exclusive to their other products, such as the iPhone and iPad. On top of this, they also feared that adding a touchscreen feature to the Mac would directly affect their iPad sales. 

While Apple engineers are actively working on the project, plans have yet to be finalized as no target launch has been set yet. 

According to internal discussions, the company could launch the first touchscreen Mac as early as 2025, along with an update on the Macbook Pro. On top of this, Apple also plans to change the LCDs, or liquid crystal displays, on its Macs to opt for an OLED display.   

However, competitor companies have hopped on the bandwagon and started integrating touchscreen into computers over the years, putting Apple and its Mac in a tough spot.  

Meanwhile, Apple’s products, such as the iPhone and Apple Watch, already run on OLED, and the company also plans to upgrade its screens by creating its very own microLED display.

Besides visual improvement, making a microLED screen in-house helps Apple cut costs, become less reliant on partnering companies such as LG and Samsung, and have better control over their products’ features.  

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