Apple's holiday ad "Fuzzy Feelings" flips the festive narrative in a creative twist.
Using an iPhone 15 Pro Max and a 15-inch MacBook Air with M2, the ad introduces a woman showcasing Apple's latest devices.
In stop motion, she creatively depicts her grumpy boss facing misfortunes, nodding to a Dickensian theme.
The story evolves as the boss surprises the woman with a thoughtful Christmas gift, prompting a shift in her portrayal.
The ad ends with a heartening scene of the boss finding companionship under a Christmas tree, capturing the spirit of the season.
Set to George Harrison’s "Isn’t It a Pity," the commercial highlights creativity's power to make the world kinder.
Directed by Emmy-winner Lucia Aniello and crafted with TBWA\Media Arts Lab, this four-minute ad blends stop motion and live action for a heartwarming tale of shifting perspectives.