Apple’s New ‘Fuzzy Feelings’ Ad Is a Modern Tale in Stop Motion Magic

Apple’s New ‘Fuzzy Feelings’ Ad Is a Modern Tale in Stop Motion Magic

News by DesignRush DesignRush
Published: November 22, 2023

Apple's holiday ad "Fuzzy Feelings" flips the festive narrative in a creative twist.

Using an iPhone 15 Pro Max and a 15-inch MacBook Air with M2, the ad introduces a woman showcasing Apple's latest devices.

In stop motion, she creatively depicts her grumpy boss facing misfortunes, nodding to a Dickensian theme.

The story evolves as the boss surprises the woman with a thoughtful Christmas gift, prompting a shift in her portrayal.

The ad ends with a heartening scene of the boss finding companionship under a Christmas tree, capturing the spirit of the season.

Set to George Harrison’s "Isn’t It a Pity," the commercial highlights creativity's power to make the world kinder.

Directed by Emmy-winner Lucia Aniello and crafted with TBWA\Media Arts Lab, this four-minute ad blends stop motion and live action for a heartwarming tale of shifting perspectives.

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