Apple expects to ship approximately 500,000 units of the Vision Pro in its debut year, according to supply chain analyst Ming-Chi Kuo.
The device is reportedly in mass production already, with initial shipments slated for the first week of January 2024.
If the market response is as enthusiastic as anticipated, the Vision Pro could become the new star of consumer electronics, boosting related supply chain stock prices.
2024年消費電子產業三大關鍵投資趨勢：Android庫存回補、Vision Pro與AI PC/手機 / Three key consumer electronics investment trends in 2024: Android replenishment, Vision Pro, and AI PC/smartphonehttps://t.co/fw1AzKMX9p— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) December 25, 2023
In preparation for the launch, Apple has worked closely with software developers, encouraging them to design and test apps compatible with the Vision Pro.
However, Apple faces the challenge of marketing a novel technology in a domain where Meta currently holds the reins.
Despite the slow mainstream adoption of mixed-reality headsets, Apple is determined to make a strong entrance with its Vision Pro, priced at $3,500.
To guarantee a successful market entry, Apple is undertaking extensive measures, earlier media reports suggested, with representatives from each store being sent to Apple headquarters for detailed training sessions on the Vision Pro's features.
Moreover, Apple is not limiting its target market to individual consumers.
The tech giant is also eyeing corporate clients and educational institutions, sectors that have posed challenges for other headset manufacturers.
Alongside the hardware, Apple is also developing visionOS, the next iteration of the device’s operating system, set for release in 2024.