Rebranding Anchor and Spotify for Podcasters Might be on the Cards According To Survey

Rebranding Anchor and Spotify for Podcasters Might be on the Cards According To Survey

Published: December 21, 2022

Anchor, the popular podcast hosting service acquired in February 2019 by Spotify, might be getting a rebranding soon, alongside Spotify for Podcasters. According to TechCrunch, a survey was sent to several podcasters as a part of the Spotify for Podcasters program, introducing a sample announcement that read:

“Anchor and Spotify for Podcasters are now Spotify Creator Studio, the all-in-one platform for creators of all kinds (and sizes) to express themselves and find success on Spotify."

The survey refers that two versions of Spotify Creator Studio would be available – a Hosted version to replace Anchor and an Unhosted version that would correspond to what’s currently Spotify for Podcasters.

Questioned by TechCrunch, a Spotify spokesperson did not confirm or deny the rebranding, simply adding that Spotify “routinely conducts a number of surveys and tests in an effort to improve our user experience.”

“Some of these end up paving the path for our broader user experience, and others serve only as an important learning. We have no news to share on future plans at this time,” the spokesperson concluded.

Back in 2019’s acquisition press release, Spotify highlighted Anchor’s ability to “enable creation for the next generation of podcasters worldwide.”

In 2020, Anchor announced it was the platform for over 8 million new podcasts, becoming the sole responsible for 80% of Spotify’s podcasts in that year.

Recently, Spotify revealed it has over 389 million listeners across 187 markets worldwide, reaffirming its commitment to podcasts. And while the rebranding is yet to be confirmed, it looks like a logical next step, as it would combine Anchor and Spotify for Podcasters under the Spotify Creator Studio umbrella.

Looking for a suggestion of what to hear next? Here’s a list of the most popular podcasts on Spotify for your leisure. Also, if you need tips on starting a podcast for your business, we have you covered.

 

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