eCommerce giant Amazon has teamed up with the social media platform Snap to enable users to directly purchase products from ads on the social app.
The collaboration will allow Amazon ads on Snapchat to display real-time pricing, delivery estimates, product details and Prime eligibility.
Additionally, users will be able to seamlessly link their Snapchat and Amazon accounts, streamlining the checkout process within the app.
Once their account is linked, users can check out with Amazon through the product ad using their default Amazon shipping address and payment method — all without having to leave Snap.
This in-app shopping feature is currently applicable to selected products available from Amazon or independent sellers on the platform.
Amazon Seeks To Capture Gen-Z Audience
The partnership will allow Amazon to compete with rival platforms such as TikTok, which recently introduced TikTok Shop in the U.S. to capture the younger millennial and Gen-Z demographic.
The collaboration also follows Amazon's broader efforts to make purchases seamless for users across social media platforms.
Recently, Amazon also partnered with Instagram and Facebook to allow direct purchases from ads in their channels.
As the partnership allows Snap to compete with other online shopping channels, it will also potentially enhance its advertising business, which faced challenges in recent years.
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