Amazon Prime To Introduce Ads In 2024

Amazon Prime To Introduce Ads In 2024

News by Roberto Orosa
Published: December 27, 2023

Amazon Prime Video is set to introduce ads to its streaming service starting January 29, 2024, following the likes of its competitors such as Netflix.

The tech giant previously announced its plans to incorporate ads into its TV shows and movies streamed on Prime Video, however, the date was confirmed by The Verge on Wednesday.

According to the company's email to customers, the move will allow Amazon to continually invest in compelling content and "keep increasing that investment over a long period."

“We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership,” it wrote. 

For Prime Video users who want an ad-free streaming experience with Prime Video, they may avail of a premium subscription with an additional $2.99 per month.

Currently, Amazon Prime costs $14.99 a month and $139 a year. 

Amazon also detailed the benefits of having a subscription to prevent existing subscribers from opting out of their plans.

These benefits include over 300 million items available on Prime with free shipping, access to exclusive and broad streaming content, as well as Prime Video Channels such as Max and Paramount+.

"And, you can expect additional features and programs added in the future for our Prime members," it ended.

The tech giant's decision to have ads comes as competitors like Disney Plus and Netflix have incorporated ads into their services, and have raised subscription prices for users opting for ad-free streaming.

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