Amazon announced its plans to expand a service allowing retailers to use Prime badges for products on their websites early this week.
Buy With Prime is a program introduced by Amazon last April. It lets merchants offer special services to customers, such as free two-day delivery, and show customer reviews and ratings on their own Amazon listings.
By January 31, "Buy With Prime" will be available to all its US-based sellers, despite being initially launched as an invite-only program. The eCommerce giant knows many Prime subscribers shop outside their website, so expanding these perks to include other online stores allows the company to collect more shipping fees.
The company shared that the number of Prime member customers who bought a product upon clicking increased by 25%.
Peter Larsen, the Amazon Vice President of “Buy With Prime,” said that the company had worked closely with merchants since the program’s launch. “We’ll continue innovating and investing in new features … to help merchants of all sizes succeed and give Prime members the shopping benefits they love, whether it’s on Amazon or beyond,” he said.