Amazon Prime Debuts Olivia Wilde-directed Commercial at the Academy Awards

Amazon Prime Debuts Olivia Wilde-directed Commercial at the Academy Awards

News by Roberto Orosa
Published: March 13, 2023

Amazon screened its newest Prime commercial at the Academy Awards, and it’s directed by none other than actor and filmmaker Olivia Wilde. 

The e-Commerce giant’s “It’s on Prime” global campaign will consist of a series of commercials that center on Prime’s way of making everyday life easier. It will also highlight the service’s benefits, such as fast and free delivery and the offer of movies, series and music.   

“‘Tache,” the first commercial directed by the Don’t Worry Darling-maker, follows a young adolescent woman unhappy with her developing facial hair. She first tries to remove it but eventually realizes her idols have facial hair, too: from Eddie Murphy in Amazon Original Coming 2 America to artist Frida Kahlo and rock legend Freddie Mercury.  

The girl has a newfound confidence in her appearance and purchases a Freddie Mercury outfit using Prime’s fast delivery. She then walks down her school hallways singing and dancing to Queen’s Cool Cat – available to stream on Amazon Music. “Into Rocking It? It’s on Prime,” the ending scene reads. 

“This campaign aims to inspire and remind the world that Prime caters to individuals at any stage of life. Prime delivery speed, convenience, health, and entertainment unlock so many easy and fun ways to connect members to the things that matter most and make life a little easier every day,” the company wrote in a press release 

Future installments of the Amazon Prime ad series will feature Lizzo in “Watch Out for the Big Grrls”and John Krasinski in Tom Clancy’s “Jack Ryan” and will run on social media channels. 

Watch the commercial below:

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