Air Canada, the country's largest airline, just released a new holiday spot that tells the tale of two unlikely lovers: Christmas decors.
In the 90-second animated spot "Once Upon A Tree," viewers are introduced to two Bear toy soldiers separated from each other before being hung apart on a Christmas tree.
As the two yearn to be by each other's side, one bear plots its moves to be hung beside its partner: by walking on tree branches, using a candy cane to swing through Christmas light cables, and more — only to be hung again right where it started.
In a last-ditch effort, the bear spots an Air Canada toy hanging below him and quickly hops on it to fly to its partner, all to the sound of Canadian artist Charlotte Cardin's rendition of a Bryan Adams classic.
Just when the two thought they would once again be separated, the Christmas tree organizer, revealed to be a flight attendant at Air Canada, hangs the two together, making for a perfect happy ending.
Created by FCB Canada, the spot makes use of animation that blends CGI with hand-painted strokes.
FCB Creative Director Jeremiah McNama explained the concept behind the spot, saying that "it doesn't matter if you're separated by continents, or branches apart, we go to great lengths to be with the ones we love.”