Sportswear brand adidas just announced a new partnership with fitness company Les Mills to shape the future of training.
In a statement on the adidas official website, the collaboration between the two brands will allow them to combine innovative technologies with live fitness experiences to “change the way the adidas community experiences workouts and inspire the next generation of fans.”
As part of their partnership, the two will enhance the live and digital experiences of Les Mills’ Omnifitness adding workout programs focused on the Gen-Z audience.
adidas will also enhance its mobile app adiClub by making Les Mills workouts available, adding a range of exclusive benefits and personalized training solutions to over 300 million users of the app.
Meanwhile, members of the Les Mills global athlete network will be given the chance to wear some of Adidas’ latest training apparel, footwear and accessories including the Designed 4 Training Series™ (D4T) and its Dropset trainers. “Available for both instructors and the community alike, adidas have crafted collections and products to specifically support key activity pillars, including HIIT, Strength and Yoga,” the post wrote.
adidas Global General Manager for Sportswear & Training Aimee Arana expressed the company’s excitement over the brand collaboration. “As part of this venture, we are excited to create new and unique workout experiences that tap into next-generation behaviors – supporting our mission to ensure everyone can benefit from the physical and mental well-being that training offers,” she shared.
Similarly, Les Mills CEO Clive Ormerod reinstated the goals they plan to achieve through the collaboration. “By placing the community at the heart of all we do, we can inspire millions to be more active, and make good on our mission to create a fitter planet,” he wrote.
Throughout 2023, adidas and Les Mills will host a series of events in Singapore, Los Angeles, Stockholm, Paris, Barcelona, and other global cities.